Unify
Unify is a social platform for the world of conferences, trade shows and conventions. It facilitates networking and helps grow businesses. Participants are guided through pre-event planning, onsite experience, and post-event management.
Made at Sherpa Solutions
Team
1 Founder · 1 Product Owner · 1 Product Designer · 1 UI Designer · 6 Developers · 1 QA Analyst
Problem
The existing product is more or less a static repertoire of the different elements of an event (e.g., a list of exhibitors, a list of sessions, a list of products, etc.) that doesn’t engage users. Attendees and exhibitors are isolated and left on their own to navigate large events.
Solution
Shift the focus of the product from organizers to an end-user centric approach. Introduce tools and features to customize their experience and guide them through their journey at the event. Add social elements to promote interactions and create a self-sustained community.
Research
The Attendee
“I want to learn and discover industry trends, grow my network and discover new products and services.”
Key challenges
Venues are big and confusing. Finding my way can be hard. 88%
Many sessions or activities happen concurrently and I don’t want to be missing out. 73%
Some events are so large, it’s hard to parse through everything and find what I want. 72%
Post-event management is difficult (find resources, justifying time spent, keep connections etc.) 53%
Proposed solutions
Offer enhanced, visually appealing maps with indoor navigation and real-time directions.
Provide interactive live and on-demand video streaming with integrated chat, Q&A, and polling features.
Deliver insights into time allocation and productivity through statistics, analytics, and reports.
Prioritize content discovery by helping users easily find desired information and offering AI-powered recommendations.
The Organizer
“I want to deliver a successful event, maximize revenue & gather feedback and analytics to improve future events.”
Key challenges
It’s difficult and time consuming for us to populate the product (texts, images, etc.). 77%
Existing platforms lack in-depth insights to understand behavior and optimize event performance. 61%
We are always looking for new sources of revenue. 80%
Proposed solutions
Develop a simpler, more intuitive event management portal that handles potential missing content with fallback options.
Implement comprehensive analytics to track key event metrics like activity, popular content, attendee flow, and engagement.
Build a user-friendly platform to sell advertising, sponsorships, perks and tiered subscriptions for exhibitors.
The Exhibitor
“I want to generate leads to drive sales, improve brand awareness, make new partnerships and promote our products and services.”
Key challenges
A chaotic expo hall makes it challenging to collect attendee contact information. 79%
Following up with valuable leads after the event is a significant challenge, or requires a separate platform altogether. 75%
Standing out from the numerous other exhibitors presents a significant hurdle. 62%
Proposed solutions
Implement rapid badge scanning to streamline attendee relationships and information gathering.
Create a dedicated internal platform for exhibitors to collaborate, track leads, manage meetings, and showcase their brand and products.
Allow exhibitors to be directly responsible for their brand and content rather than depending on the organizer.
The Speaker
“I want to present my sessions fluidly, get attendees involved, and keep track of their opinions”
Key challenges
It’s always challenging to get the public’s attention and them involved. 82%
Gathering feedback to improve performance. 78%
Proposed solutions
Develop a dedicated speaker workspace that helps them prepare and interact with attendees with tools such as live chat, Q&As and polling.
Implement micro-features to leave feedback and reactions such as polls, surveys, quizzes and more.
Visuals
